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February 22th 2011
REQUALIFICATION FOR CANADA'S 50 BEST MANAGED COMPANIES

PRESS RELEASE

For immediate release

The Victoriaville Group re-qualifies for Canada's 50 Best Managed Companies
Victoriaville (QC)
- February 22, 2011 - Victoriaville Funeral Supplies Inc., (Victoriaville Group), is pleased to announce our requalification for Canada's 50 Best Managed Companies.

"By pursuing innovation and investing in meeting the needs of their clients, this year's winners have made a positive impact in the Canadian marketplace," said Jon Hountalas, Executive Vice-President, Business Banking, CIBC. "We applaud their success and we're proud to recognize their contribution to Canadian business."

Every year, hundreds of entrepreneurial companies compete for this designation in a rigorous and independent process that evaluates the calibre of their management abilities and practices. For a second year in a row The Victoriaville Group is pleased to be included in this group of Canada's best of the best.

It is truly an honour to be recognized for a second time as one of Canada's 50 Best Managed Companies," stated Alain Dumont, President of the Group. "I want to thank our team for this prestigious award and hope this nomination will be viewed as yet another example of our commitment to maintaining our position of leadership in the funeral industry.

2010 Best Managed winners, Platinum Club members, and Requalified members will be honoured at the 18th annual, invitation-only Best Managed Symposium and Gala on March 29, 2011 in Toronto.

About Canada's 50 Best Managed Companies

Canada's 50 Best Managed Companies continues to be the mark of excellence for Canadian-owned and managed private companies with revenues over $10 million. Every year, since the launch of the program in 1993, hundreds of entrepreneurial companies have competed for this designation in a rigorous and independent process that evaluates their management skills and practices. The awards are granted on three levels: 1) Best Managed winner (one of the 50 new winners selected each year); 2) Requalified member (repeat winners retain the Best Managed designation for two additional years, subject to annual operational and financial review); 3) Platinum Club member (winners that maintain Best Managed status for a minimum of six consecutive years). Program sponsors are Deloitte, CIBC, National Post and Queen's School of Business

For further information, visit http://www.canadas50best.com/.

About the Victoriaville Group:

A third generation family-owned business, Victoriaville Funeral Supplies Inc. is Canada's largest casket manufacturer and distributor of funeral products and third largest wood casket manufacturer in North America. Established in Victoriaville in 1948, the Group employs 450 dedicated workers in five different locations to ensure efficient manufacturing and distribution of its products and services.

In 1998, after a fire destroyed its manufacturing facility, the company announced a $22 million rebuilding project. Coupled with other expansion projects since that time, the total investment in its manufacturing complex is now $32 million, which is by far the largest investment in the death care supply industry in Canadian history. For further information, visit http://www.victoriavillegroup.com/

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For further information, contact:
Michelle Bouffard, Executive Assistant
Victoriaville Funeral Supplies Inc.
Tel.:1-819-752-3388, extension 105
michelle.bouffard@victoriavillegroup.com

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